geek /gēk/verb
1. To love, to enjoy, to celebrate, to have an intense passion for.
2. To possess a large amount of knowledge in.
3.To promote.
I recently attended a workshop on a national campaign called “Geek the Library.” This public relations campaign is sponsored by the Bill and Melinda Gates foundation and is intended to let libraries know our residents better.
The concept evolved from a theory that a community‐centered public awareness campaign—one that uses similar strategies to many ‘super’ brands—could be an effective approach for libraries to make an impact locally. Like other brands, public libraries are also challenged to create an effective message, identify the appropriate audience, and change perceptions in a way that will impact current and future behavior.
The campaign is simple one. It asks residents one simple question; “what do you geek?” Everyone has something that they are passionate about—something they geek. Maybe you geek football or hip hop. Maybe you geek organic gardening or volunteering. Or maybe you just geek the weather. Whatever you geek, fun or serious, the library supports you.
We intend to kick off our “Geek the Library” campaign this coming June. Look for posters, book marks, banners, buttons, t-shirts and more! Join in on the conversation. By learning what you “geek” we start a conversation about the ways the library can support everyone, no matter what their passion. It will also help us focus our programming and resources on the things that matter to you.
I would love to hear from you. You can contact me at any time at nhill@mvlc.org, or at 978-445-5474, extension 301.
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